Ravenous is a premium British streetwear brand based in London. Founders Harry Swinhoe & Griffin Dickinson met at university through mutual friends and a shared interest in street culture. Both partners previously ran clothing companies which traded for a combined 8 years. After a number of conversations it was apparent that there was a clear opportunity to create something authentic and thus the idea of Ravenous was formed.
How does music inspire your designs?
For me, music helps allows me to find headspace in which to be creative. Listening to artists I respect and admire gets my energy up and ready to design. Artists like J Cole, Kendrick Lamar, Travis Scott or bands like Kings Of Leon, Foals, Incubus, Bombay Bicycle Club are always being played. I like following up and coming artists like 808 Ink, Loyle Carner, AJ Tracy and Last Night In Paris too. Witnessing an artist growing, the content of the music or the lyrics evolving is inspiring and links back to that headspace; hearing an artist in their perfect frame of mind helps me to connect to my ideal space or zone.
What made a Ravenous and KitSound collaboration a good fit?
I was surprised to be approached by a well-established brand like KitSound, it’s not every day you get an opportunity like this open up! It has been a great collaboration and one which has expanded in size since our initial chats. The KitSound focus on undiscovered artists is similar to an initiative we run called Rav Recommends, where we aim to showcase undiscovered talent in urban music, so there was clearly a shared vision and it was fun working with KitSound on promoting their headphones through sharing my brand and insight.
What musicians fashion style do you admire the most?
It would probably be Pharrell Williams, I like how he doesn’t particularly conform to fashion norms and mixes his wardrobe with plenty of colour and patterns and seemingly dressed exactly how he wants. The brands he works with are also really impressive for their environmental focus, something which is so important in an age of consumerism. I respect him for his work ethic and although I don’t try to dress like him, I rate how he keeps it unique.
Which artist would you love to wear your clothing?
The big stars would be great for business no doubt about it! If an icon like Jay Z was to wear Ravenous I am sure the positive impact would be felt, however it’s not a realistic channel. I’d like to support the young artists, the ones who are bubbling away working on their first EP’s or have been around for a minute and deserve that break. All the artists we currently support through various initiatives are the artists we have on rotation in our office anyway so it’s just a natural step to show our respect and admiration to the guys we like anyway. That is one of the most satisfying aspects of Ravenous, the fact I get to converse with my favourite artists.
What can we expect from Ravenous in the future?
Our latest collection, Drop III is now available online and in select stores and we have a Part Two coming later this summer. We also have some great things in the pipeline with our friends at Bene Culture so I look forward to announcing that nearer the time. I’m excited about our next big drop in the autumn too; we’ve been working on some great new pieces! Follow us on our socials and stay up to date with our journey!
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